Outside Box. Inside Test.

A six-sided analytical system for testing ideas and seeing relationships that flat frameworks miss.

What it makes possible.

Linear analysis can separate variables that only make sense in relation to one another.

Magic Cube places a subject across six connected sides, synthesising patterns, analogues, tensions, and out-of-the-box possibilities.

It reveals the cube point: the insight produced by the relationship between every side.

Who it is for.

For strategists, researchers, and creative teams examining a subject from several connected dimensions.

What it produces.

Produces a tested, multidimensional view and a synthesis that cannot be reached from any single side.

Prototype available

Try it out now.

The working prototype is ready to explore. Open it in a new tab and experience the system directly.